Dani GassnerThe Paris Olympics have put NBC and its employees in a mighty good mood.
Walking through NBC Sports’ headquarters midway through the games, one could almost feel the energy and good vibes.
And not just because of the live music and s’more-making in fire pits by the Eiffel Tower. No, not that Eiffel Tower. In a courtyard outside its Stamford, Connecticut, headquarters – the production home of the games — NBC constructed a scale model of the Paris landmark, where it sits next to gigantic Olympic rings.
It’s easy to understand why everyone is so cheerful (even if they are covering the Olympics from 3,600 miles away): The Olympics have their groove back. After the COVID-19 pandemic led to a muted 2020 and 2022 games (with empty arenas and families left at home), Paris has been a shot in the arm for the games.
The Paris Olympics have consistently delivered more than 30 million viewers each day of the games, according to data provided by Nielsen and Adobe Analytics, and the ratings are up by more than 75 percent compared to the Tokyo Olympics, which were held in 2021.
