Dani GassnerShe’s made waves across the world as a supermodel, but today as CEO of KORA Organics, Kerr spends her days building her skincare empire. While some may relegate it to the ranks of just another celebrity endorsement, the brand’s continuing global expansion proves that Kerr is a business force to be reckoned with.
Miranda Kerr’s face is one of the most recognisable on the planet. In every corner of the world, people have become familiar with her flawless features – the chestnut locks, cherub lips and glowing, dimpled cheeks that have appeared on billboards and magazine covers for the past three decades.
She’s graced international runways, walked for Dior, Chanel, Stella McCartney, Miu Miu, Balenciaga, and Loewe, and she became the first Australian to earn the coveted wings of a Victoria’s Secret Angel in 2007.
So, while Kerr may already be a household name thanks to her prolific modelling career, she is now also garnering an impressive reputation in an entirely different industry as the CEO and Founder of beauty and skincare brand KORA Organics.
Kerr launched the brand in 2009 – the result of a deep interest in and appreciation for wellness that can be traced back to her teenage years.
“When I was 16, my mum had cancer in her spleen,” the 38-year-old tells Outlook Hollywood Magazine . “This encouraged us as a family to research the ingredients in all the products we were using. We were shocked to see how potentially carcinogenic and toxic certain ingredients can be and that they were available and assumed to be safe.
From the age of 13, when this young girl from Gunnedah, NSW, started modelling, she was granted an inside look at the beauty world, effectively road-testing most of the brands available on the market.
With her skin as the palette, Kerr learned “how to prime and prep the skin and which textures and products worked underneath make-up”. She also came to realise that there was a glaring gap in terms of what she was looking for as a consumer.
