Brandon HendrickRebranding. It’s more than just a sleek logo, sexy graphics, or a bold tagline. Calliope, the owner of MUSE, a personal branding & attraction marketing studio that makes hot brands even hotter, believes rebranding is about aligning your outer persona with your inner evolution.
She states, “rebranding your business is like getting a new haircut after a breakup, it’s a powerful statement that goes beyond a visual change, it’s a declaration of a new era.”
After 14 years of rubbing elbows with powerhouse entrepreneurs, Calliope learned something profound: those who thrive as personal brands will rebrand when they experience a significant inner transformation. Their business isn’t just a business—it’s an extension of their energy. Calliope’s magic lies in her ability to capture this new evolution, narrowing in on what makes each entrepreneur unique, and amplifying what’s working specifically for them.
As Calliope explains, “You can’t be a hot brand while trying to copy someone else. The “it factor” happens when you double down on who you are, and who you know you are becoming.” She loves to see the inner transformation of her clients mirrored externally, ensuring that their brand reflects the quality of their service and self.
Calliope’s signature MUSE Method encapsulates this process, focusing on:
- Moving Messaging: Clear, moving, and repeatable messages that echo your inner voice and vision.
- Utilizing Content: Crafting content that’s as hot as you are—photography, graphics, and copy that sizzle with your unique flair.
- Staying Top of Mind: Consistent and cohesive social media presence that keeps your audience engaged and connected.
•Embodying Results: Showcasing the tangible results and transformations your brand promises.
